The poster depicts a visual exploration of my BA thesis. My design is derived from a chapter discussing the impact of Edward Bernays on the 20th century, based on the theories of Sigmund Freud, as well as the connection between design and psychology, and how methods were used to control the masses. The idea of turning desires into cravings. The theory that people's desires overshadow their needs, and the focal point of changing this mentality was the lifelong work of Edward Bernays by implementing Sigmund Freud's psychological theories (1856-1939). Bernays coined the term "Propaganda." The term was long considered negative because Germans used it during wartime, so he coined another term with the same meaning; Public Relations.